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Global Business Initiative

Building Iconic Brands in the Age of Real Time

A Conversation with Andres Kiger, Vice President of
Latin America Marketing for Converse

Wednesday, March 30, 2016, 5 p.m.
Fisher Colloquium
McDonough School of Business
Rafik B. Hariri Building


The first 100 student attendees will receive a ticket for a $50 Converse gift card at the end of the event. Line-up begins at 4:15 p.m. Doors open at 4:30 p.m. Please bring a GU ID.

Moderated by Prashant Malaviya, Senior Associate Dean of MBA Programs and Associate Professor of Marketing.

As vice president of Latin America marketing at Converse, Inc., Andres Kiger designs and executes platforms to expand the brand and build markets in this fast growing region. Kiger joined the company in January 2015 as vice president of North America. In this role, he led the marketing strategy and brand management functions including advertising, brand design, digital, communications, and retail marketing for the region.

Before joining Converse, Kiger was most recently the director of integrated marketing for Coca-Cola Brazil, responsible for the overall marketing operations and a wide array of specialized functions including creative development, media, digital, promotions, sports and entertainment properties, and events.

Kiger is the recipient of numerous international marketing awards, including a 2014 Gold Effie for his work with Coca-Cola Brazil. He received an MBA from Georgetown University and a bachelor’s degree from Emory University.


Georgetown University McDonough School of Business

Rafik B. Hariri Building | 37th & O Streets NW | Washington D.C. 20057