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Opinion: Uber And Lyft IPOs Mean The Cheap Rides Are Coming To An End, MarketWatch (May 13, 2019)

“Right now they are both in the mode of ‘let’s capture market share,’ and the bottom line is less important than capturing revenue and market-share growth, but once you become a public company and you have to release your earnings every quarter, people will be very closely monitoring your earnings,” said Reena Aggarwal, a professor of finance and director of the Center for Financial Markets and Policy at Georgetown’s McDonough School of Business. “There is going to be a lot of focus on that. They will have to raise prices, because of the pressures.”

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